Schoolboy Error

An acquaintance of mine once told me about a friend who had a small business and decided to target the French market. He designed a flyer, prepared the text in English, had it translated “on the cheap” (whatever that involved), had a stack of these printed, and off to France the flyers went… Unsurprisingly, he had absolutely no return on investment and had to admit that it had proved a rather expensive lesson, one which made quite a dent into his small marketing budget.

Getting it right first time saves both money and embarrassment in the long run.

boy with dunce cap


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