Updating Your Website? Do Your Prep!

There are no shortcuts in translation: changing a few words here and there in your original text does not mean that the translator will only have a few words to change – far from it! The whole sentence or even paragraph will have to be reviewed. However, there are ways you can help to make the process easier, faster and cheaper.

After the content of your website is initially translated, it’s a good idea to Continue reading

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Need Your Website Translated? Do Your Prep!

Sending a link to your website for a translation quotation may seem like the quickest and easiest way for you, but a translator will only be able to give you a rough “guesstimation” from that.

Presumably, the text content of your website were originally prepared in MS Word (and possibly Excel) before being communicated to your webmaster. Similarly, your translator needs the full and exact texts in Word (and/or Excel) so that they Continue reading

Don’t Look Like a Fool

I recently received one of those comedy requests: a British translation agency contacted me at 5.15pm for an urgent translation: 700 German words for 11am the next day into English – or was it into French as the email subject said? At any rate, the translation had to be done by a “sworn translator recognised by the French authorities”.

Well…

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Translation is a Tailor-Made Service

When I introduce my services to potential clients, some of them occasionally ask “what are your rates?”. This is a how-long-is-a-piece-of-string kind of question, a sure sign that the person does not understand how translation works and that they could easily fall into the trap of going for the cheapest – but by no means the best – provider as a result.

Translation is not a box-standard product, nor is it a matter of Continue reading

The Added Value of a Specialist

Although checking the facts in your text is beyond the translator’s remit, hiring a linguist who has a certain level of expertise in your particular field could save you from the embarrassment of oversights.

Of course, a translator will focus on the language first; the content is down to you and, if there are mistakes in the source document, the translator cannot be expected to spot them all, if any. It is your responsibility to ensure that the text is accurate and ready for publication. But we’re all human and, despite your diligence, translators Continue reading

Translation May Not Be What You Need

Just like being able to speak English is not enough to be the next Oscar Wilde, not every job that involves a foreign language can be allocated to a translator. There are times when a translator is the wrong person for the job.

To come up with a snappy slogan or a memorable acronym, you have probably delegated the task to a skilled person within your marketing department or even hired a professional copywriter. Many translators can Continue reading

From Dream to Reality

The fact that, after completing an MA in translation, some qualified students decide not to pursue a career in that field after all shows that even aspiring linguists can have misconceptions about translation, and that “speaking another language” is far from enough to be a capable translator.

Some students, believing that their degree in two or more foreign languages already gives them the skills required and that an MA will only Continue reading

When Translation Gets Emotional

If the tone or content of a text can affect how you feel when reading it, the work of translation goes further still as you must somehow absorb the author’s ideas as your own, feel the tone of the text and process them to recreate them faithfully. While the majority of assignments (in my case anyway) may be engaging at an intellectual level only, some documents can affect the translator emotionally too.

Predictably, I encounter this aspect of translation most when Continue reading

Who are you Writing for?

Who your readers are is a major factor for the form and content of any text. Are you addressing an expert readership on a specialist topic, or designing a marketing campaign for a particular section of the population? Is your audience local or international?

If you are targeting an international audience, Continue reading

No Tricks, Just Treats, Please!

Communication is only effective if it is clear. If your thorough translator identifies any tricky bits in your text, such as ambiguities due to vague words, confused syntax or erroneous punctuation, they will send you a list of sentences and clauses to clarify. And that’s good news: it shows that they are keen to get it right.

It is therefore worth spending time questioning your own text before publishing it or Continue reading