Who are you Writing for?

Who your readers are is a major factor for the form and content of any text. Are you addressing an expert readership on a specialist topic, or designing a marketing campaign for a particular section of the population? Is your audience local or international?

If you are targeting an international audience, Continue reading

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That Doesn’t Break Three Legs to a Duck

If you hire an amateur “translator” who speaks French like a Spanish cow, your audience could feel like a hen that has found a knife, leaving you in the cabbages while the crook runs away in the English fashion.

Puzzled?

Idioms make languages colourful and interesting. When using them, we don’t think about what they say literally but non-native speakers hearing them for the first time will Continue reading