How “International” is your Business?

It is intriguing to notice that many organisations claim to be “international”, yet their website is available in English only. The myth that everyone speaks English is widespread amongst those English speakers who, interestingly enough, do not speak another language themselves. (I am yet to meet someone who can communicate in another tongue and still agrees with this statement.) This home-made cliché costs the UK £7.3bn each year in lost trade. Don’t be amongst the losers. Continue reading

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