Where Do You Shop?

There will always be those who prioritise price and those who prioritise quality, recession or not, and whatever the industry. To accommodate all shoppers, the full range of providers is available: from Lidl to Waitrose, from Fiat to Porsche and from George at ASDA to Dior. Translation is no exception: you get what you pay for.

When I used to work in sales (selling web hosting solutions), the sales manager would always tell us, with a defiant tone of voice and a stern look on his face, “We do not sell on price, here! We pay some muppetsĀ to Continue reading

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